China Ecommerce. Tmall Trading Partner (TP agency) info@2open.biz
Are you looking for the latest news of Tech innovation in China? The goal of this article is to shed some lights of why Penguin Intelligence is a work-tool to keep in mind on your approach to China. Penguin Intelligence is the official data platform from Tencent Technology Tencent Research Organization works such as a
From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online direct sales company in the country-, has emerged a new conception of Marketing and Brand Advertising. In 2016 in Beijing, both released a plan based on Ecommerce marketing service called “J&T Plan”. The new policy was aimed
“It could be the darkest day in the history of European stock market.” “Brexit”, the abbreviation of “British exit” that mirrors the term “Grexit”. “Grexit” was created when Greece tried to exit the European Union but failed at last. And now, the Britain makes it. “In current phase, we are not able to realize the
Last week we were in an event in Valencia organized by our partner, the Valencia Chamber of Commerce, in which we shared our knowledge about the B2B online business development in China in front of a full auditorium. We were glad to share the “stage” with 2 of our best clients: – Amvos Consulting: leading
When planning to enter the Chinese market, one of the main points in every marketing plan should be the creation of a website that focuses on the Chinese consumer. Naturally, there are some questions that come to mind… What are the differences between a western and an eastern website? What are the aspects that I have to
In the first half of 2015, L’Oreal’s financial statement reported revenues of 12.82 billion euros worldwide. In comparison with 2014, there was an increase of 14.7%, which is the fastest growth that the company has had in the past 20 years. Its digital marketing campaign was not the exception, with an outstanding 40% increase in
The Canton Fair, held since 1957 in the city of Guangzhou, is currently the largest International Trade gathering in China, and the most successful one in the country. In Spring and Autumn, and for fifteen days, the city brings together importers and exporters from all over the world. Its 2016 Spring celebration, divided into three sessions
Nowadays everyone is talking about big data, but what exactly is big data? How can we use it to benefit our business in China? As we all know, Baidu is the biggest, and most popular, Chinese search engine with coverage of approximately 95% of China’s population. It receives around 6 billion search queries per day.
The first quarter of 2016 is already behind us, are you still figuring out how to start your e-commerce business in China? For some of us e-commerce still feels like a new business model, however, China has long passed this stage, various data suggests that it has already become a traditional industry in China. Traditional
In 2 Open we like to be updated. We are constantly attending events that are related to our business scope (Digital marketing and E-commerce in China) so that we can have all the relevant information on the current situation in order to provide our customers with the best posible services. In this case, 2Open attended a networking event in