DIGITAL STRATEGY (DIGITAL KNOWLEDGE & RESEARCH)
Companies need to have full vision and perspectives on how to enable improvements and decision making in the digital China. With multi-industry experiences of our multi-national team, 2 Open, as an external observer, works with due diligence to understand and make sense out of what is going on.
As a neutral third part, our company helps uncover hidden potential in your team to maximize your performance profits together with your partners.
2 Open aims to be your guidance to help you make optimal investment decisions in digital marketing
- Data Mining: Identify up-to-date data from convincing sources.
- Diagnosis & Analysis: Locate key success factors of the industry and market in which your brand operates.
- Opportunity Positioning: Understand consumer behaviors, forecast trends and identify opportunities.
- Strategy Advisory: Conclude all insights and opinions into structured and feasible recommendations report.
- Delivery & Presentation: Get insights and suggestions in a participative sharing session.
BRAND DIAGNOSIS – DIGITAL STRATEGY – ADVANCED CONSULTANCY
We provide 3 levels of consultancy services which deliver knowledge, insights and forecast about your industry, market and brand in China. From broad scope to specified campaigns, we plan and design every single step for you. Our experienced consultants will investigate and supervise the market as well as the performance of your benchmark competitors to make sure you move faster than them.
WHAT WE DO:
BRAND DIAGNOSIS
- Brand Overview
- Market Overview
- Competition Overview
DIGITAL STRATEGY
- Digital Presence Strategy
- Sales Channel Strategy
- SNS Strategy
- Search Engine Strategy
- Budget
MONITORING
- Data Extraction and Interpretation
- Short Term Action Plan and Long Term Strategy
- Status Quo Review and Analysis