Digital Marketing in China in FEDETO (Toledo – Spain)

On October 8 we will be in Toledo (Spain) speaking about Digital Marketing in China, within the day of International e-Commerce organized by FEDETO (Business Federation of Toledo). During the event we will talk about our experience with Spanish companies selling online in China and we will try to give an overview of the features of digital marketing in the chinese market.

If you are interested in going to the event please write an email to areainternacional@fedeto.es.

SEMINAR: E – COMMERCE IN CHINA:

SELLING ONLINE IN THE LARGEST MARKET IN THE WORLD
October 8, 2015 – FEDETO (Paseo Recaredo, 1; Toledo, Spain)

11:00 am Reception of participants.

OPENING

11:10 h. Mr. Cesar Garcia Paniagua.

President of International Relations FEDETO – CEOE – CEPYME – Toledo.

11:15 h Ecosystem Electronic Commerce in China.
– Historical overview of e-commerce in China
– Tips to make a web accessible, fast and attractive to the Chinese public.
– Hosting, web architecture, design and content for
a site is accessible to Chinese users.
– Differences between the website in Chinese and website in China.
– The Chinese language and cultural barriers.
– Online Promotion in China
– Most used software by chinese customers
– Major e-commerce platforms Electronic
– M – Commerce.
– Legal Aspects of e-commerce in China.
Mr. Luis Galan, CEO 2Open.

12:15 Case Studies.

12:45 Colloquium.

13:00 CLOSING
Mr. Cesar Garcia Paniagua
President of International Relations FEDETO – CEOE – CEPYME – Toledo.